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Small Business Toolbox

What is email marketing for small business?

What is Email Marketing and why does it work?

Email marketing is important for customer relationship management (CRM) and allows the sender to deliver personal, targeted messages directly to their list of contacts. These messages, or emails, can be highly personalized based on the end receiver. This is one of the main reasons why email marketing can be so effective. The three main reason why …

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Celia working on a computer from behind

What is the difference between a CMS and a Website Builder? Which is right for you?

Very few websites are hand coded today. Instead most websites are built using a CMS platform or a website builder, which streamlines the site building process while saving you time and money. Each option has its benefits and downsides, which we’ll be covering below. But first, let’s define the two. What is a CMS A …

What is the difference between a CMS and a Website Builder? Which is right for you? Read More »

stock photos versus professional photography

What are stock photos? Should you hire a photographer or use stock images?

Every business, no matter its size, relies on stock photography and video for its marketing and website. Stock photos can save time and money, but sometimes it pays off to hire a professional. What are stock photos? Stock photos are a collection of images (varying from landscapes, people, events, and activities) which are often licensed …

What are stock photos? Should you hire a photographer or use stock images? Read More »

what is mobile-first indexing?

Creating a Better Mobile Experience Through Mobile-First Indexing [UPDATED]

[UPDATE] Due to coronavirus, Google has decided to push back enabling mobile-first index on all sites until March of 2021. Very rarely does Google reveal information about the way they rank websites. A lot of what we know today comes from trial and error and information shared by SEO experts and website developers. Website optimization …

Creating a Better Mobile Experience Through Mobile-First Indexing [UPDATED] Read More »

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