So you’ve got your product and you’re ready to tell the world, right? How do you plan on sharing your product with the public? You’ll need a place where you can showcase your product and where potential customers can learn additional details about your offering, including learning more about you and your business. This is …
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Writing good copy for your product or website can be intimidating, but it doesn’t have to be. Keep the goals of your copy at the front of your mind and remember to keep your copy simple, clear, and direct. Keep in mind that the more commitment you’re asking of your target audience, the more copy …
You’ve created the perfect product – the perfect cup of coffee, a stunning children’s book, a line of organic t-shirts with clever witticisms. You’ve done the hard work. The problem? No one’s buying it because no one knows about it. They don’t know your quaint little coffee shop is just around the corner. They don’t …
If you’ve heard about marketing goals, but you’re not sure what they are, why you need them, or even how to set marketing goals for your business, you’ve come to the right place. Think of setting marketing goals in the same way you think of choosing a major in college or a destination for a …
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Email marketing is important for customer relationship management (CRM) and allows the sender to deliver personal, targeted messages directly to their list of contacts. These messages, or emails, can be highly personalized based on the end receiver. This is one of the main reasons why email marketing can be so effective. The three main reason why …
Very few websites are hand coded today. Instead most websites are built using a CMS platform or a website builder, which streamlines the site building process while saving you time and money. Each option has its benefits and downsides, which we’ll be covering below. But first, let’s define the two. What is a CMS A …
What is the difference between a CMS and a Website Builder? Which is right for you? Read More »
Every business, no matter its size, relies on stock photography and video for its marketing and website. Stock photos can save time and money, but sometimes it pays off to hire a professional. What are stock photos? Stock photos are a collection of images (varying from landscapes, people, events, and activities) which are often licensed …
What are stock photos? Should you hire a photographer or use stock images? Read More »
The coronavirus lockdown has forced many small businesses to close permanently. Those that have survived have done so by getting creative and restructuring their business model to fit changing customer needs and expectations. Here are a few tips to consider in order to keep your doors open. 1. Keep your Customers up to date! If …
Coronavirus: Marketing Tips for Small Businesses Read More »
Alt text is another tools that directly impacts your site’s SEO, and when done properly, can improve the user-experience for some of your site’s visitors. One of Google’s main goals is improving the user-experience for its users, ensuring the algorithm provides them with the answers they need. For this reason Google has placed a greater …
[UPDATE] Due to coronavirus, Google has decided to push back enabling mobile-first index on all sites until March of 2021. Very rarely does Google reveal information about the way they rank websites. A lot of what we know today comes from trial and error and information shared by SEO experts and website developers. Website optimization …
Creating a Better Mobile Experience Through Mobile-First Indexing [UPDATED] Read More »