Location-based marketing is an incredible tool used by marketers in order to better advertise to customers based on where they live. Search engine platforms also use people’s location to better deliver them relevant information and improve their overall experience online.
Location-based marketing has continued to become more important in recent years with the explosive growth of smartphone usage and location tracking. Phones are almost always tracking users’ location, unless disabled, and using their data to provide them with relevant, useful information. Google, for instance, uses location to show nearby shops and restaurants when a user searches for food. It’s the reason Google Maps has seen continuous growth since it first launched.
The goal with location-based marketing is to help your business show up when people in your area look for products and services that you offer. This means that you’ll want to have a well-built Google My Business profile, have listings on online business directories, update your Facebook profile with location-based content, and much more.
What is Location-based Marketing?
Location-based marketing involves the implementation of SEO practices both on your website and on other social media platforms and directories in order to legitimize your brand and begin ranking higher through local search.
Almost all online searches today are considered “local searches” in that the system take into consideration your physical location in the real world in order to deliver relevant and personalized search results based on what you searched.
When you look for a new breakfast restaurant to eat at, for instance, you’ll be given locations within a certain radius of your location. You don’t get restaurants located in other states or countries.
When searching on Google, the system pulls information from Google My Business and Google Maps in order to deliver the most fitting content based on your search query.
Our Location-based Marketing Services
Google My Business, Yelp, and Apple Maps Account Set up
Google My Business (GMB) is one of the most critical and useful tools available to any business, and a well optimized profile has the potential to bring in a lot of free, organic traffic directly to your business.
Staying on top of your reviews, both the positive ones and the negative ones, can prove to be a real challenge for businesses with a lot of customers. Reviews play an integral role in the success of a business, and potential customers are constantly reading reviews before deciding to do business with you.
Business Listing Management
Business listings and directories are a great way to get your name out there and the serve two critical roles. The first one is that they help you reach customers who already rely on these existing directories, which include sites such as Yelp, the BBB, and Yellowpages, and if you’re not on there, you’re missing out on potential jobs or sales. The second purpose is the backlinks, which are an important part of SEO and can help your page rank higher than competitors. Therefore it’s important that all of your information is updated regularly, and that to make sure customers never get the wrong information when your business shows up online. This also helps with local search and can increase organic traffic for your business.