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3 Types of Content Marketing to Boost your Business

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Content marketing is crucial to your marketing strategy for generating consistent, organic (free!) traffic, leads, and sales.  Content marketing can include anything from social media, email, infographics, blogs, podcasts, video marketing, and more. Long-form content marketing is a specific type of content marketing that consists of… you guessed it: longer forms of content, like blogs, …

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Creating a Brand Guideline for your Business – Typeface and Font

Small Business Toolbox / By

Building Brand Cohesion Through Typeface and Font Clear and concise brand consistency ensures brand cohesion across all marketing collateral that your business creates. This is especially important as your business grows and your target customers become accustomed to your brand imagery and voice. The last thing you want is for a customer to confuse you …

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Creating a Brand Guideline for your Business – your Philosophy and Mission Statement

Small Business Toolbox / By

Your Philosophy and Mission Statement Are you a small business owner looking to grow your business? Whether it’s investing money into marketing or expanding into a new location, a brand guideline will ensure all of your marketing materials are uniform and cohesive. This multiple part series will help you develop a brand guideline for your …

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Creating Content – Inbound Marketing for Small Business

Small Business Toolbox / By

Welcome to our multiple part series on inbound marketing for small business.  In this series we will go over the different parts of inbound marketing and how it fits into your current marketing strategy.  In this final week, we will go over the creating content, types of content, and matching your marketing mix to your target audience. …

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Intentionally Crafted Content – Inbound Marketing for Small Business

Small Business Toolbox / By

Welcome to our multiple part series on inbound marketing for small business.  In this series we will go over the different parts of inbound marketing and how it fits into your current marketing strategy.  This week we will go over how to create intentionally crafted content and how to make sure it’s working. What is …

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