Building Brand Cohesion Through Typeface and Font Clear and concise brand consistency ensures brand cohesion across all marketing collateral that your business creates. This is especially important as your business grows and your target customers become accustomed to your brand imagery and voice. The last thing you want is for a customer to confuse you …
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The Importance of a Good Logo This multiple part series will help you develop and create your own brand guidelines for your business. This post will cover the second main component of an effective brand guidelines: the Logo. As the face of your company, a good logo needs to be clean and easily identifiable. Your …
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Your Philosophy and Mission Statement Are you a small business owner looking to grow your business? Whether it’s investing money into marketing or expanding into a new location, a brand guideline will ensure all of your marketing materials are uniform and cohesive. This multiple part series will help you develop a brand guideline for your …
Creating a Brand Guideline for your Business – your Philosophy and Mission Statement Read More »
Why a brand guideline is a good idea A brand style guide for your business ensures cohesion across all marketing materials you release when you advertise your business. To grow you business, not only do you need to stand out compared to others within your industry, but you must also be instantly recognizable so that …