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Creating a Brand Guideline for your Business – the Logo

Small Business Toolbox / By Carlos Hernandez

The Importance of a Good Logo This multiple part series will help you develop and create your own brand guidelines for your business. This post will cover the second main component of an effective brand guidelines: the Logo. As the face of your company, a good logo needs to be clean and easily identifiable. Your …

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Creating a Brand Guideline for Your Business

Small Business Toolbox / By Carlos Hernandez

Why a brand guideline is a good idea A brand style guide for your business ensures cohesion across all marketing materials you release when you advertise your business. To grow you business, not only do you need to stand out compared to others within your industry, but you must also be instantly recognizable so that …

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