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3 Types of Content Marketing to Boost your Business

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Content marketing is crucial to your marketing strategy for generating consistent, organic (free!) traffic, leads, and sales.  Content marketing can include anything from social media, email, infographics, blogs, podcasts, video marketing, and more. Long-form content marketing is a specific type of content marketing that consists of… you guessed it: longer forms of content, like blogs, …

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How Google My Business is Helping Business Owners Keep Doors Open

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Many of us are still facing hardships due to the coronavirus. In the wake of the pandemic, Google My Business and Google Maps have been vital with helping businesses stay afloat. Many states had intended on reopening once coronavirus cases began to stabilize, but recent spikes in cases have halted plans and small businesses are …

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How to Create Effective Content Marketing Funnels

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Not having a good marketing strategy means you’re just throwing your money away. How can you turn things around and begin converting potential leads into life long customers? Why Your Marketing Isn’t Working Everyone does marketing, but few get the results they are looking for. Post on social media, create ads, have a website, do SEO… …

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Creating a Brand Guideline for your Business – Typeface and Font

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Building Brand Cohesion Through Typeface and Font Clear and concise brand consistency ensures brand cohesion across all marketing collateral that your business creates. This is especially important as your business grows and your target customers become accustomed to your brand imagery and voice. The last thing you want is for a customer to confuse you …

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Creating a Brand Guideline for your Business – your Philosophy and Mission Statement

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Your Philosophy and Mission Statement Are you a small business owner looking to grow your business? Whether it’s investing money into marketing or expanding into a new location, a brand guideline will ensure all of your marketing materials are uniform and cohesive. This multiple part series will help you develop a brand guideline for your …

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Creating Content – Inbound Marketing for Small Business

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Welcome to our multiple part series on inbound marketing for small business.  In this series we will go over the different parts of inbound marketing and how it fits into your current marketing strategy.  In this final week, we will go over the creating content, types of content, and matching your marketing mix to your target audience. …

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